With aggressive brand-building initiatives, the companies' advertising budgets ahead of Diwali is understood to have seen a 15% spike
E-commerce, Rs 1,000 crore (Rs 10 billion) as an advertising category, is expected to bring at least Rs 200 crore (Rs 2 billion) in ad spending next month, when there would be both Dussehra and Diwali.
These risks are viewed as more acute in the online world.
Another point of contention is the invoice issued by the e-companies.
E-commerce pilot for wholesale begins from July in Hyderbad and Lucknow
It is hard enough to make a profit in e-commerce without having to deal with excessive paperwork, legal fees and the constant threat of harassment by revenue officials.
The company, which recently hit the run rate of $1 billion in gross merchandise value ahead of the target date, is the largest mobile phone retailer in the country, counting online and offline stores, estimates show.
India's tech start-ups are following Silicon Valley's lead and embracing the "fail fast" culture.
Google Inc on Monday launched the first smartphones powered by its Android One operating system in India, pricing them at around Rs 6,399 ($105) to capture the low-cost segment of the world's fastest growing smartphone market.
Estimates by retail consultancy Technopak suggest that direct subsidy to consumers because of e-commerce this year would be over Rs 12,000 crore.
The founder of the e-commerce firm, which specialises in procurement of industrial products, believes if he plays his cards right, his company could become a unicorn with a valuation of $1 billion in 5 years.
What explains Vijay Shekhar Sharma's optimism when other players have started to tread cautiously is Paytm's huge customer base: It has 120 million users and counting, says Nivedita Mookerji.
"If I am using data to build intelligence and personalisation for you, then it's meaningful," says Ankur Warikoo, co-founder and CEO, Nearbuy.
'The boycott has not achieved success. Sales figures for Chinese products on the top three Indian online retailers in the first week of October hit a new record. Amazingly, the Chinese mobile phone company Xiaomi sold half a million phones in just three days on the Flipkart, Amazon India, Snapdeal and Tata CLiQ platforms.'
India is witnessing its own tech tsunami, and is poised to become the second largest global startup hub by the end of the decade
Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns
Shopkeepers are losing buyers in droves to e-tailers for everything from fashion to smartphones, and are struggling to find solutions.
While investment activity jumped three to four times this year over last year for e-commerce, it has shown marginal growth (five per cent) in the case of consumer and retail
In order to counter the growing penetration of e-commerce portals, the ICT industry in Gujarat is also mulling initiation of its own portal for selling products.
Don't hit the buy button as soon as you hear of the next BIG online sale this Diwali. Here are some very important lessons -- in the light of how some online shoppers felt cheated after Flipkart's 'Billion Day Sale' -- that could save you time, money and peace of mind, says Rajiv Raj!
Instead of announcing new schemes, focus will be on those already announced and key sectors.
Recent easing of restrictions does not address the pain in the sector.
Here are top 10 things you must know about the Android One Programme.
Spends by e-commerce players have now touched Rs 1,000 crore.
It entered India in 2006, with the aim of tapping the promising consumer market.
Key events that rocked India Inc in 2014 and one of them is Vishal Sikka taking over reins at Infosys.
Yes, if you follow certain safety measures, says Shruti Puri. Here are some rules you must follow.
High return rates in the e-commerce space are making a dent in the margins of e-retailers.
Paytm is just embarking on building a TaoBao like entity in India, it may want to address a challenge that the latter faced a few years after its launch.
What we want from spectrum allocation is access to broadband networks at prices that will result in productivity gains.
UrbanClap's business model is still a work in progress.
Budget smartphones will rule the market in 2015.
'Where will the next 200 million users that will come online in India prefer to go? Will they buy a data pack, or will they use the free Internet?' 'What will happen when most of the Internet in India is inside a walled garden?'
E-commerce is awash in money, raising concerns about whether this is just another unsustainable internet trend headed for a bust.
Suveen Sinha finds out what the tribe of modern, internet entrepreneurs who no longer run their first start-ups are up to.
'The overall stress on asset quality is indeed coming down.'
These five are budget-friendly yet feature rich.
Drones are being sold by e-retailers like Flipkart and Snapdeal for less than Rs 40,000 apiece.
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